20 years of experience with Client/Server database systems. Started career in the field of AI, creating knowledge-based systems for Telco companies. Participated in defining a new market segment by developing image-database systems for newspapers,image-bureaus and also IKEA. Later co-founded a software consultant company, General Objects, with Ericsson and IKEA being the main accounts. Employed as Technical Consultant at Best Buy Inc between 1999 and 2001 with responsibility for the technical infrastructure supporting business critical ERP and CRM systems. Lead the IT-team at wine distributor Commandeur LLC bewteen 2001 and 2003. Next assignment was with Accenture, were leading a capability team, the Best Buy in-store CRM experience was redefined. This system was managing $1.2 Billion in revenue in less than 3 years after inception. Co-founded WineTrack LLC in 2007. As the CTO, submitted 5 patents, hired and coached an agile and engaged development team. Worked on Customer MDM & Identity Management at Best Buy Inc between 2008 - 2011. Launched 2 wine related iPad apps in 2010 (vinopad & CellarVU). Currently tinkering with Mobile Apps at Internet Broadcasting, Inc. Holds a Master of Science in Computer Science and Engineering from the Royal Institute of Technology in Stockholm.